Motivated by the success and impact of the 2012 Olympic Games in London, Their Royal Highnesses
understood the power and impact sport can have on people – especially young people. With this in mind they sought to develop a new programme using sport to help improve life chances.

Each site where Coach Core operates targets those most in need. While some areas may have pockets of affluence, they also have some of the highest levels of youth unemployment and social deprivation.

By bringing together professional clubs, key sporting organisations and multiple businesses that provide employment places and create opportunities, Coach Core is producing well-rounded sports professionals and role models for children in their communities.


  • Since the programme launched in 2012, we have recruited 313 apprentices
  • Enabled 99% of graduates to enter full-time education or secure employment
  • Supported 94% who started the programme to complete their apprenticeship and engaged with over 80 employers across 40 different sports
  • In 2017, Coach Core apprentices led or assisted over 25,000 coaching sessions with over 320,000 coaching interactions taking place.


Coach Core is currently active in ten locations across the UK and over the next two years we have expansion plans, to introduce programmes to 20 new sites. This will include new programmes across the whole of the UK – as well as further sites in Wales and Scotland.


  • Bristol
  • Birmingham
  • Devon
  • Essex
  • Glasgow
  • London
  • Manchester
  • Middlesbrough
  • Nottingham
  • South Wales

Coach Core offers a real chance for young people to move into employment or training and in turn will inspire thousands of others to take part in sport – extending the positive reach of the programme.

Prince Harry